Category: Uncategorized

An influencer campaign with ‘authentic co-creation’

Spotted: Shoe giant Nike collaborated with Amsterdam-based creative agency HarrimanSteel on a unique influencer campaign. Through social media posts, a select number of runners documented their experience testing out Nike’s Pegasus Turbo line of sneakers.  The campaign featured marathon runner Lee Grantham, who has built an Instagram following of over 100,000 since he began posting…

By jrtrombold@gmail.com July 2, 2019 Off

Schneider Electric: First industrial smart factory in the US opens in Lexington, KY

TechRepublic visited Schneider Electric to learn how the first US smart factory is using automation to improve operational efficiencies. Schneider Electric: First industrial smart factory in the US opens in Lexington, KY TechRepublic visited Schneider Electric to learn how the first US smart factory is using automation to improve operational efficiencies. Operating for more than…

By jrtrombold@gmail.com June 28, 2019 Off

An AI chatbot stylist can ‘complete the look’

Spotted: “Styled by AI” isn’t yet a commonly used term, although that may be about to change. London-based Intelistyle’s artificial intelligence (AI) chatbot stylist works with both retailers and customers. For retailers, the algorithm can “complete the look” by generating multiple outfits based around a single product and can recommend appropriate alternatives for out-of-stock items.…

By jrtrombold@gmail.com June 28, 2019 Off

Abandoned airport terminal becomes luxury NYC hotel

Spotted: Overlooking one of JFK International Airport’s busiest runways, the new TWA Hotel’s 512 rooms have floor-to-ceiling glass windows. They are the second thickest glass panels in the world and are designed specifically to cancel noise. The hotel provides a heated rooftop pool, observation deck, six restaurants and luxury shopping, including a vintage-style TWA lifestyle…

By jrtrombold@gmail.com June 28, 2019 Off