Virtual influencer has very real impact on fashion industry
Spotted: Munich-based designer and creative director Joerg Zuber is the human behind one of the internet’s most influential virtual personas: Noonoouri. The digital persona has become a major player in the fashion world, closing in on 300,000 Instagram followers and having already worked with major brands like Dior, Versace and Swarovski. Noonoouri is said to…
Who Put Chocolate in my Peanut Butter?
In his book, Choose Yourself, James Altucher turned me on to the concept of “idea sex.” Mash two things together. Get your ideas mingling with other people’s ideas. Little column A, little column B. That kind of thing. You get it, right? Just whatever you think it means, that’s what it means. But I think…
Platform uses AI to measure influencer campaign ROI
Spotted: Israeli marketing platform Klear has developed a way to measure the return of investment (ROI) for brands running influencer campaigns. Using a deep-learning algorithm, the company can automatically monitor an influencer marketing campaign’s success. Klear’s campaign analysis includes the calculation of a “content earned media value” (EMV) for each social platform being used. It…
Airless tires promise waste reduction and better safety
Spotted: French tire manufacturer Michelin is working on a new type of airless tires. The Unique Puncture-proof Tire System prototype (Uptis prototype) is a “new generation of tire”, according to the company. The Uptis prototype is a joint project with US-based General Motors. Made with a mix of composite rubber and resin embedded fibreglass, the…
Beauty company turns social followers into brand ambassadors
Spotted: American beauty brand Glossier has harnessed the power of user-generated content as part of a successful social media marketing strategy. By reposting images, videos and product takes from their social media followers and offering other incentives like free product giveaways to brand loyalists, it has created an army of what are known as “Glossier…
SaaS platform merges co-browsing with chatbots
Spotted: Austrian customer engagement company Chatvisor has developed a platform that adds co-browsing to the chatbot experience. Chatvisor’s platform does not require customers or agents to download any additional software. With one click, the customer can share its web session with support employees, who can then provide targeted assistance, and even control the customer’s mouse. …
Low-cost, featherweight toothbrush makes oral health accessible
By reducing the final weight of the product by more than seven grams, the UK’s globally recognised product design and development company DCA Design International created a toothbrush that sells for approximately 30 pence. Designed specifically for consumers in India, DCA developed the toothbrush for GSK’s Sensodyne brand. The goal of the project was to…
Tech Explained: Radiosity
When creating an image using computer graphics, it is not enough to simply draw the image. In order to create a realistic appearance, the graphic designer also needs to account for the way that light will affect all of the elements in the image. In order to create a realistic image of a room filled…
Pokemon plans app to gamify sleep
Japan-based Pokemon is planning a new app to gamify sleep. Pokemon Sleep will “turn sleeping into entertainment,” according to CEO Tsunekazu Ishihara. “The concept of this game is for players to look forward to waking up every morning,” he said. Few details are available about the app, which was announced at a recent press conference.…
Website maps London’s zero-waste shops
Spotted: The UK-based Nice and Serious agency has created a website to make zero-waste shopping in London accessible and easy. The site is the first digital directory dedicated to zero-waste consumerism in London, according to the creators. The site, called Useless, is a play on the words “use” and “less”. It is also inspired by…