US company develops ‘cleaner’ version of over-the-counter drugs

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Spotted: US-based Genexa is developing its own versions of over-the-counter drugs that do not include chemical additives. The company says it offers “cleaner, healthier” alternatives to traditional medicine by using more natural fillers, like organic rice bran extract.

The company’s products are categorized as homeopathic, so they are regulated on cleanliness, quality, and testing, not effectiveness. Genexa already offers 16 products,  including its own version of the antacid Tums, as well as over-the-counter allergy medication and cold relief.

Genexa was created after co-founder David Johnson started to question what his children were consuming. For instance, he asked why children’s medicine was often pink (FYI: it’s due to artificial dye). Their research “inspired us to put products out there that could reduce the overall toxic effect” on consumers, Johnson told fastcompany.com.

Takeaway: Companies like Genexa are aiming to disrupt the $220-billion dollar over-the-counter drugs market by offering homeopathic alternatives to traditional medicine. Several recent studies have highlighted the potential risks of the additives included in medication, including talc and forms of arsenic. Genexa is targeting growing public frustration with additives in well-known brands and trusted products. By offering GMO-free and organic products, it is also betting on the growing demand for organic products, particularly medicine. The herbal medicine market is estimated to be worth $111 billion by 2023, according to Reuters. How medicine is made is changing in other ways to meet consumers’ wants and needs. Springwise has recently spotted a 3D printer that dispenses personalised pills and the creation of an insulin pill for diabetics.

Website: www.genexa.com
Contact: [email protected]

Source: New feed 1