Israeli startup invents way for tourists to find public loos

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Spotted: Four Israeli students have designed an easy way for tourists to find public toilets. They came up with the concept after a frustrating trip to Europe where they spent far too much time looking for loos. Their concept is simple. Called the P-pass, people pay a small fee for a list of local bars, restaurants and shops that allow them to use the facilities, even if they’re not customers.

The first generation of the scheme, piloted in January 2019, offered a four-day pass for select locations in Tel Aviv. The second pilot, scheduled for March, includes a website with a list of available toilets and links to directions. The third larger pilot is planned for May. It will coincide with the 64th Eurovision Song Contest in Tel Aviv, and the founders say it will include an app.

The idea, they say, transforms “a usually awkward activity”  into potential profits for businesses.

Takeaway: The pass reflects two growing trends in tourism. First, it shows an increasing understanding that cities that market themselves as tourist destinations must actually cater to tourists. China, for example, has earmarked funds for a so-called “toilet revolution” to build 100,000 public restrooms for visitors. Second, the pass, website and future app are the latest examples of ways to help visitors better navigate foreign cities. Springwise recently featured a pilot programme in Belfast that encourages visitors to “chat” via an app with statutes to learn more about local history. The P-pass is less cultural, but is a welcome notion, which could catch on.

Website: www.p-pass.com
Contact: www.p-pass.com/contact

Source: New feed 1