Lego pop-up store offers augmented reality shopping experience

ga(‘send’, ‘event’, ‘Uncategorized’, ‘article’, ‘article-industry-impression’, {nonInteraction: true});

Spotted: The Danish Lego Group demonstrated the potential of augmented reality (AR) shopping this February with a London pop-up shop. The store was completely empty, save a large snapcode, the QR code that opens features on the snapchat app. Shoppers snapped a photo of the snapcode to unveil the “real” shopping experience through AR. They then walked around the empty space, viewing a virtual shop via their phones. The shop featured an interactive DJ booth, a LEGO bouncer, an arcade machine, and clothes.

The experience may have been virtual but the shopping was real. Customers paid using Snapchat’s ‘Shop Now’ feature, which linked to the Lego Wear e-commerce site. Purchased items were delivered to their homes.

Takeaway: Lego’s pop-up shop is yet another sign that AR is becoming an accepted part of retail culture. Retailer Zara already has an AR feature for customers to “try on” items virtually, as do Gap, Ikea and many others. Innovations like Google’s ARCore and Apple’s ARKit mean nearly every smartphone can be an AR device. Eyeglass retailer Warby Parker, for example, lets customers virtually try on glasses using the face-mapping tech on Apple’s iPhone X series phones. AR and virtual reality (VR) is expected to dramatically boost retail sales. Goldman Sachs estimates that 32 million shoppers will be using VR and AR technologies by 2025.

Website: www.lego.com
Contact: www.lego.com/contact

Source: New feed 1