Month: July 2019

An influencer campaign with ‘authentic co-creation’

Spotted: Shoe giant Nike collaborated with Amsterdam-based creative agency HarrimanSteel on a unique influencer campaign. Through social media posts, a select number of runners documented their experience testing out Nike’s Pegasus Turbo line of sneakers.  The campaign featured marathon runner Lee Grantham, who has built an Instagram following of over 100,000 since he began posting…

By jrtrombold@gmail.com July 2, 2019 Off