Traackr provides all-in-one influencer marketing platform

Spotted: Built to help marketing and communication teams with daily management of their influencer programs, Traackr is positioned to assess the past performance of influencers and determine if they are a good fit for a brand. It also provides analytics to help marketers quantify the impact of influencers, measure both earned and paid campaigns and benchmark companies against competitors. 

Pierre-Loic Assayag, CEO of Traackr, said: “Influencer marketing has reached an inflection point for many brands and management is now demanding a more sophisticated measurement of the impact of influencer marketing on businesses, which will ultimately result in delivering a better ROI.” 

Global brands such as Microsoft, L’Oreal, SAP, Travelocity, Honda and the Coca-Cola Company are already using Traackr to structure and grow their influencer marketing programs across departments and geographies.

4th July 2019

Email: nh@early-com.com

Website: traackr.com

Contact: traackr.com/press

Source: New feed 1