Panasonic develops transparent, integrated television screen

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Spotted: Panasonic has created a transparent, integrated television screen. Designed in partnership with Swiss furniture company Vitra, Vitrine initially appears to be a clear sheet of glass. Set in a wood frame, the display transforms into a high-quality OLED (organic light emitting diode) screen.

OLED technology uses organic films placed between two conductors. When electricity is applied, the films light up. This allows OLED screens to be much thinner than other display designs. When not in use, and with all technical components hidden within the wooden frame, the display operates seamlessly as a piece of furniture. It can also be used to provide additional lighting when not being watched.

The screen formed part of Vitra’s 2019 Salone del Mobile exhibition. As a concept design, Panasonic is actively seeking feedback and expressions of interest before considering any further production.

Takeaway: Home cabinetry appears to be getting a lot more useful, and interior design more flexible. “The model carefully balances between art and design. As a screen it no longer dictates its placement nor its role in the living space,” Vitrine’s designer Daniel Rybakken told dezeen.com. It’s an industry rich in possibility due to the many ways people use their living spaces. Springwise has spotted a variety of projects exploring the possibilities of tiny living. A recent example from MIT, robotics transform a studio apartment into bedroom, office, living room or walk-in-closet, all on demand. And many designs are also increasingly integrating eco-conscious processes and products. In London, a studio went beyond individual items to create a completely plant-based hotel suite.

Website: www.vitra.com, www.panasonic.net
Contact: www.panasonic.com/mediacontact

Source: New feed 1