Startup uses AI to generate sales leads

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Spotted: Helsinki-based startup Leadfeeder has developed an AI-powered platform that collects data about website visitors and turns it into sales leads. The idea is that businesses can use the enriched data provided by Leadfeeder to make more effective and targeted pitches. It can also help anticipate the needs of potential customers before contacting them.

Leadfeeder uses Google Analytics to first identify companies visiting its clients’ websites. It then uses machine learning to prioritise visitors based on what they do on the website and collects behavioural data, along with the visitor’s company contact information. This information is provided directly to users’ existing CRM and marketing tools.

“B2B companies try to generate sales leads through their website, but 98 percent of visitors never leave their contact information,” Leadfeeder co-founder and CEO Pekka Koskinenn told techcrunch.com.

Leadfeeder has recently raised £2.67 million in a Series A funding round led by Dutch firm Endeit Capital, along with Finland’s Superhero Capital and Vendep Capital. It charges a monthly subscription rate based on the level of website traffic. Prices start at around £45 a month, and some services are free.

Takeaway: For those concerned about personal data privacy, Leadfeeder says that its service is compliant with GDPR and does not collect any information that can personally identify a website visitor. It’s another example of how emerging technology can be used to gain better insights into how visitors use websites while striving to protect personal privacy. This can ultimately lead to better business decisions. Springwise recently spotted a Greek startup that uses biometric eye-tracking to see when, where and how long people focus on various parts of a webpage.

Website: www.leadfeeder.com
Contact: [email protected]

Company founded in: 2012

Source: New feed 1