Spanish company lets customers design their own sunglasses

ga(‘send’, ‘event’, ‘Uncategorized’, ‘article’, ‘article-industry-impression’, {nonInteraction: true});

A sunglass company in Barcelona, FOS, lets customers design their own sunglasses from 100 percent recycled waste. Customers choose different quantities of coloured plastic flakes to make their own unique product.

The sunglasses are designed to be eco-friendly. They are made of one material, including hinges and screws. FOS will repair frames and replace screws. The point is for the sunglasses to be endlessly recycled. Customers are encouraged to return them if they no longer want them so they can be recycled again.

The company hosts workshops where customers make their own product in less than an hour.

[embedded content]

Takeaway: Some retailers are getting better at closing the recycling loop. They are using recycled materials (like another sunglass maker we recently profiled), offering repairs, and encouraging customers to recycle products rather than tossing them out. Some, like Patagonia, ask customers to send back (or return to a retail outlet) clothes they no longer use so they can be recycled. FOS is taking the idea a step further. By making customers part of the manufacturing process, they are potentially making them more sensitive to the effort and energy required to produce products. It is an interesting twist on personalisation — a trend we are also seeing more of in retail.

Website: www.fosworks.com
Contact: [email protected]

Source: New feed 1