Glow-in-the-dark cuisine combines food and entertainment

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Food is constantly in flux as a sector, with consumer taste and priorities changing rapidly. From 3D printed food to health trends, Springwise has spotted various innovations that seek to bring a new element to how we eat. Now a new take on ramen combines eating with theatrical entertainment.

Nakamura-ke is a pop-up restaurant that also functions as an entertainment venue through its unique offerings. All food inside glows in the dark and every element of the experience is part of a detailed story. Creator Ami Sueki was inspired by a dream she had, where the images of glowing food first occurred to her. She then later teamed up with Courtney Hammond, co-founder of Atlanta-based creative agency Dashboard. Together they have put together this tiny, freestanding space for people to find both food and entertainment simultaneously. They also sought advice from food inventors at Bompas and Parr, a culinary events studio who seek to push the boundaries of experiential food.

Visitors will receive dinner and drinks from Japanese cuisine with a mythical backdrop of fairytale spirit creatures. Tales from the underworld and Japanese legends accompany luminous shochu and sake cocktails, along with the centrepiece glow-in-the-dark ramen. To find the perfect recipe, creators tried infusing jelly with quinine. Quinine comes from tree bark and glows under black light. Applying similar methods to ramen by playing with quinine levels and natural food colouring resulted in their trademark glowing bowl of noodles. It is also completely safe to eat, whilst adding an ethereal glow to the experience.

The restaurant is open from January 30 to February 16 and all tickets have sold out.

Takeaway: Unique experiences are key to retaining consumer loyalty in the modern retail space, and this suggests that such a trend could be moving into other areas, such as cuisine. By offering something bold and unusual, brands can not only attract initial attention but also build a strong brand identity. How else might the food industry evolve to keep up with modern tastes?

Website: http://中村家.com
Contact: www.instagram.com/nakamura.ke

Source: New feed 1